Seaweed walls, thistle-lined boards and reflective ceilings are just some of the major new surface innovations being brought to the region’s premier covering solutions platform in 2018.
SURFACE Design Middle East – the sister show of INDEX and WORKSPACE, and the rebranded Middle East Covering – will welcome more than 60 exhibitors representing 100 global brands when it gets underway in March, with more than 65% of those taking part in the show for the first time.
Spread over 4,000 square metre, the annual event will bring surface design to life across its floor, at the heart of which will be a walk through product maze bristling with the very latest in carpet, wallpaper and paint innovations, meaning visitors can get more hands-on than ever with the products changing the surface industry in 2018.
With exhibiting firms coming to the event from nearly 20 different countries, SURFACE Design Middle East will be more international than ever before, as the show continues to grow on the global stage as one of the design industry’s prime platforms for flooring materials and wall and ceiling finishes, from both a supplier and buyer perspective.
Under the directorship of INDEX’s Samantha Kane-Macdonald, SURFACE Design Middle East will now push for its most engaging and successful year yet, after welcoming a record number of global exhibitors in 2017.
“As Middle East Covering, the show grew an incredible following over three terrific years, regularly welcoming big name international brands like HP, De Poortere, BMS Individual and Progress Profiles, all of whom have been key in advancing the design methods and technologies that are making interior and exterior surfaces more spectacular than ever,” said Kane-Macdonald.
“With SURFACE Design Middle East, we are continuing to work passionately with the world’s biggest flooring, ceiling and wall covering providers to ensure we bring the absolute best to our visitors.
“The quality of our exhibitors and features for 2018 pay testament to that. With the inclusion of some of the most intriguing new products on the market – the likes of seaweed and thistle – the show will once again be the voice of authority on this most influential of design sectors.”
The exhibition, heading into its fourth year, offers a one stop shop for any designer, architect or contractor’s flooring, wall and ceiling needs across four sectors; Architectural Exterior & Interior Surface Materials, Composite/Resilient Flooring, Technology & Equipment and Textile Covering (wall to wall).
Those products include acoustic wall panels, architecture glass, industrial flooring, sports flooring, wallpaper print, vinyl tiles, 3D models, solid surfaces, wooden cladding, curtain walling, facades, machine made carpets and carpet tiles, and surface treatment solutions – in essence, every possible surface required for creating and finishing a space.
Big name exhibitors for March’s show include Colortek, Covering Concepts and CEPC, all of whom will be looking to meet with procurers working across the region’s biggest architecture and design projects.
In the hope of creating its most engaging covering experience to date, a new show feature, the Innovative Interiors Maze, will give visitors a unique walkthrough experience, allowing them to touch and feel the latest surface trends and ingenious materials being introduced to the industry, including the likes of sustainable, decorative panels of seaweed and reflective ceiling materials.
Additionally – and in perhaps the most creative live demonstration to take place across SURFACE Design Middle East or its sister shows, INDEX and WORKSPACE – Dutch street-cum-luxury artist Pablo Lücker will be working his magic on a blank canvas, transforming its surface with his signature dream-script, graffiti style.
Pablo – whose collaborations have included him drawing with his famed black marker on a stark white Porsche 911 GT3 – describes himself as being a contemporary artist who focuses on the creation of multidisciplinary modern art with a positive approach and strong signature handwriting.
Quizzed about his unique approach, Pablo said: ”I would describe my art as a clash between street and luxury. My art is a reflection of the fast world we are living in. My art is always spontaneous, so I’m always inspired by the moment and where I am at that moment. In this case, that will be Dubai.
“I’m a contemporary artist with a strong signature inspired by my dynamic lifestyle and optimistic view of the world around me. My visual language is relatable to all and let you discover always something new. I see the world as my canvas and have a mission to share my art with as many people as possible.”
Samantha Kane-Macdonald added: “SURFACE Design Middle East creates a bridge that allows architects, consultants, contractors, and other industry specifiers to come together, network, learn and source products that create world-class interiors.
“Covering solutions are at the heart of every design project, no matter the scale. Let SURFACE Design Middle East inspire you.”
SURFACE Design Middle East takes place at the Dubai World Trade Center, March 26-29th, 2018.
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